Use This 4 Steps Process to Get More Targeted Web Traffic, Leads & Sales From SEO
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Most content published today is not created to maximize shares, traffic and clients.
And, yes, that even includes most “good content”.
Because there’s a BIG difference between “good content” and The Right Content.
And once you know what that difference is, and the way to leverage it, you will be ahead of 90% of your competitors.
With that, let’s jump into the 4-step process for making The Right Content.
Step #One: Find Influential People In Your Niche
This traffic tip is Big.
Unless you describe your target clients as “influential bloggers & journalists”, your target audience is not going to share your content.
And if they do not share your content, you are not going to increase traffic to your web-site.
There is an easy reason for that:
Your target clients do not run web-sites in your niche!
For example: http://adinferno.net
The content on my old nutrition website was aimed at people looking to lose weight.
My target audience? A lot of People loved it.
Unfortunately, the influencers in my niche — like health & fitness bloggers — thought my content was method too basic & “rapid fire”.
These influential people share in-depth content.
That is one of the reasons Steve Kamb at NerdFitness succeeded where I failed.
His in-depth, 3,500-word blog posts…….attracts links from influential health & fitness bloggers with ease. Not to mention thousands of shares on social media.
Step #Two: Find Out What Your Influencers Care About
After you know exactly who the influencers in your space are, it is time to figure out what they care about.
Because once you understand which topics push their buttons, you can make content that appeals to them.
A few years ago I made an infographic for a customer in the investing niche.
Even though that niche is far from “interesting”, our infographic went viral. We are talking thousands of targeted visits in the first 2 days.
Here is the infographic:
Now there are dozens of reasons this infographic did so well, from the design to the content promotion campaign.
But a good chunk of it is success was due to one easy thing:
It appealed to the influencers in the personal finance space.
I will explain.
I noticed that a lot of high-powered financial bloggers were up in arms about inflation:
So I decided to make an infographic that highlighted the problem they cared so much about.
And it worked GREAT.
Conclusion: If you want influential people to share your article, you need to know what topics they care about most.
Step #Three: Create Article On That Topic
Once you’ve a topic that your influencers care about, it is time roll up your sleeves & make content around that topic.
Here is an example from real life:
A few months ago I released a post called 21 SEO Techniques You Can Use Today to Get More Search Engine Traffic:The post was a big hit. To date it is generated over 113,000 organic search engine visitors.